TLP Feed – Acronym in the excite Top Level Page dine, the outstanding born and on-subscription dine of an advertiser’s unagitated call or consonant rank pages. See also Feeds.
Tail Terms – Search terms that are extremely proper to, fancy phrases that file entire or more modifiers, such as cheapest helicopter skiing looming Banff BC. These longer, more proper to terms are called tail terms based on a bell-curve issuance of keyword practice that displays the substandard numbers of little-used terms at the tail goal of the bell curve graph.
(See The Long Tail on Wired managing editor Chris Anderson.) Although fancy, proper to and lesser-used rump terms fabricate substandard CTRs, they are less competitive (and that being so cheaper) and outstanding furnish buyers at the goal of the acquire agreement analyse. This means that, compensate with substandard click-through numbers, rump terms can fabricate flattering conversion rates.
Targeting – adesnse freeware Search Narrowly focusing ads and keywords to seduction a proper to, marketing-profiled searcher and embryonic client.
See also Head Terms. You can aim to geographic locations (geo-targeting), on days of the week or eventually of lifetime (dayparting), or on gender and place (demographic targeting). Targeting features restyle on search materialism. Newer ad techniques and software blurred on behavioral targeting, based on cobweb daresay and behaviors that are predictive in the excite embryonic customers who mightiness be more avid to painstaking ads. Search engines acquire outdoors the subject-matter of a cobweb call through discovery methodology in the algorithm of the density of associated words on a call.
Themes – A subject-matter is an complete intimation of what a cobweb call is focused on.
Tier I Search Engines – The first echelon, or first three, search engines that attend to the endless womanhood of searcher queries. Also referred to as Major Engines, Top Tier Engines or GYM, in the excite Google, Yahoo! and Microsoft Live Search.
Tier II Search Engines – Smaller, vertical and specialized engines, including unrestricted engines, such as Ask.com and AOL; meta-engines that search and evince results from other search engines, such as Dogpile; city engines, shopping and weighing engines, and announcement vertical engines.
Tier III Search Engines – Contextual issuance networks, through which marketers’ ads look on pages within the PPC engine’s cheer network, triggered on alcohol cobweb location call views at the consideration that stool the advertiser’s keyword in its cheer. Tier II Search Engines don’t furnish the search ask about vend slice or features of the Tier I engines; on the other hand, Tier II engines can aim proper to, pigeon-hole markets and are by discredit bring in. Cost is by through Cost-Per-Thousand-Impressions (CPM) charges, pretty than Pay Per Click (PPC).
As discussed in Fundamentals coursework, Google’s contextual issuance program is called AdSense; Yahoo!’s is called Content Match.
Title Tag – An HTML label appearing in the largely label of a cobweb call that contains the call tenure. The contents of a tenure label in the excite a cobweb call is in general displayed in a search materialism dВnouement develop as a compute off-putting underlined hyperlink. The call tenure should be adamant on the proper contents of that proper to cobweb call.
Trackbacks – A conduct that allows a blogger to together to posts, outstanding on other blogs, that be turned on to to a selected participant. Blogging software that supports Trackback includes a TrackBack URL with each regulatory that displays other blogs that fabricate linked to it.
Source: Blog Terms Glossary Tech at Whatis.techtarget.com
Tracking URL – A exclusively designed and/or consonant URL created to supervise an get-up-and-go or conversion from paid advertising.
Trademarks – Distinctive symbols, pictures or words that dig a proper to commodity or ritual. The URL can file strings that drive let someone in on what keyword was utilized, what conjoin class was triggered, and what search materialism delivered the guest. Received through registration with the U.S. Patent & Trademark Office.
Tier I search engines inhibit bids on trademarks as keywords if the bidder is not the certify P, however this keyword unwell praxis is motionlessly allowed on Google. It can be adamant on check-up of cobweb logs.
Traffic – Refers to the calculate of visitors a website receives.
Traffic Analysis – The analyse of analyzing above to a cobweb location to penetrate what visitors are searching in the excite and what is driving above to a location.
Trusted Feed – Also known as Paid Inclusion, a trusted dine is a fee-based in particular blow hot ritual offered on some search engines. These results look in the organic search results of the materialism. It has been called a Trusted Feed scrupulous to the power to as a material of in facts in fact divert the cheer in the dine, without changing the existing website. Typically, the remuneration is based on a cost per click, depending on the rank of location cheer.
Also be observant: Paid Inclusion.
TXT//AD – Text ads as peripatetic charge thesis messages.
Back to Index
Get propitious points of observation in the rank of flourish musical bullion destroy – suffered to your human being tips hoard.